Sally Scrimgeour
Owner & Team Lead | The Scrimgeour GroupLicensed with eXp Realty | Southwest Twin Cities
Owner & Team Lead | The Scrimgeour Group
Licensed with eXp Realty | Southwest Twin Cities
Sally Scrimgeour is the founder and team lead of The Scrimgeour Group, serving move-up and luxury homeowners throughout Victoria and the Southwest Twin Cities. With more than 25 years as a trusted real estate advisor and 1300+ homes sold, she has built her reputation on disciplined preparation, pricing precision, and steady advocacy in high-stakes transactions.
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Her approach is intentionally different from the traditional real estate model.
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Sally treats every listing as a business decision. Each home begins with ROI-first preparation identifying the improvements that strengthen perceived value and pricing power while eliminating unnecessary noise. Pricing is grounded in analytics, local market data, and real-time buyer psychology. Marketing is elevated, deliberate, and aligned with what discerning buyers notice.
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The objective is clear:
Create early momentum.
Preserve negotiating leverage.
Protect equity.
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Over the past five years, 72% of her listings have sold at or above list price the result of strategic positioning and negotiation that protects the win.
At Sally’s price points, the difference between a good outcome and a great one is rarely accidental. It is preparation. Positioning. Protection.
She treats every client like family and that means she does not hold back. Her role is not to say what is easy to hear. It is to say what needs to be said. Honest counsel, delivered with respect and clarity, safeguards what her clients have built and elevates their equity in ways many agents never consider.
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Sally’s experience representing both sophisticated buyers and high-level sellers gives her a distinct advantage at the negotiation table. She understands how buyers think, where hesitation emerges, and where leverage can be strengthened. Creative negotiation is not about theatrics it is about structure. Price, terms, timing, contingencies, and certainty are shaped with intention long before an offer arrives.
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She does not simply respond to offers.
She engineers outcomes.
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Clients value her calm, candid communication. They understand the numbers. They know where they stand. And they make decisions grounded in strategy rather than emotion.
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The Scrimgeour Group operates as a focused, high-performance team, ensuring no detail is overlooked and every phase of the transaction is managed with discipline and care from strategic preparation to closing day.
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Sally’s mission is straightforward: protect what her clients have built and help them move forward with confidence.
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For homeowners considering a move whether now or in the year ahead the process begins with strategy.
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Clear Strategy. Confident Close.
Sally has earned numerous national, state, and company-wide recognitions throughout her 25+ year real estate career. She is an Amazon Best-Selling Author and was consistently ranked among Coldwell Banker Burnet’s Top 50 Realtors for many years an achievement that reflects both her production and her commitment to delivering exceptional results for her clients.
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While awards are an honor, what matters most to Sally is the trust families place in her during some of life’s biggest transitions. Her focus has always been simple: serve well, communicate clearly, and protect her clients’ best interests from start to finish.
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If you’re considering buying or selling in the Southwest Twin Cities, Sally would love to have a conversation about your goals and how she can help you move forward with clarity and confidence.
Elevated Strategy.
Proven Results.
1300+
Homes Sold
$435M+
in sold properties
Success story 1356
In a market where high-end can sometimes mean high days on market, this sale told a different story.
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Years ago, I advised these clients to purchase this home at $900,000 not just because they loved it, but because it was a smart long-term investment in both lifestyle and equity. When it came time for their next chapter, I was honored to receive the call again. We positioned the home strategically at $1,125,000, combining pricing precision, elevated presentation, and a marketing plan designed to create immediate demand.
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The outcome: multiple offers, under contract in 5 days, and a final sale price of $1,155,000 - $30,000 over list.
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From purchase to sale, the home delivered a $255,000 gain the result of thoughtful buying, disciplined positioning, and careful timing.
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Real estate is more than a transaction.
It’s a long-term strategy.
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Clear Strategy. Confident Close.
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Success story
They called me on a Monday and asked if I could come by to talk about selling their home. When I arrived, the house was nearly vacant and the garage was packed it was clear they were ready for their next chapter.
They had already purchased another home and needed this one sold quickly… ideally within a week. They had heard I was the one who gets things done, and they weren’t wrong.
We immediately put my proven strategy into action strategic pricing, targeted marketing, and strong positioning to create urgency.
The result? Under contract in just 7 days from our first conversation, only 5 days on the market, multiple offers, and $13,000 over list price. Delivering clear strategy and confident results for families like this is exactly why I love what I do.
Success story
This family had been considering a move for months maybe even years. When they finally decided it was time, they were looking for someone who could deliver a smooth, well-managed process and secure the highest possible price.
That’s exactly what I strive to provide for every family I have the privilege of serving, so it was a perfect fit. We implemented our proven, repeatable strategythoughtful preparation, precise pricing, and powerful exposure and within just 5 days on the market, we generated multiple offers and secured a contract $30,000 over list price.
Clear strategy. Confident results.
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